Discuss Working Together

Growth & Systems Consultant

Clarity before the next move.

I bring strategy, digital systems, and execution together to help businesses solve problems, improve what’s working, and move forward with clarity.

Explore My Work
Denise G. at her desk in a bright, plant-filled workspace, laptop open, smiling at the camera.

6+ years across growth, websites, analytics, and operations.

Independent consultant available for defined projects, advisory, and suitable contract engagements.

When everything feels urgent, it’s harder to see what matters.

  • Marketing is active.But no one can say clearly what’s working.
  • Leads arrive.Too few of them qualify or convert.
  • The team keeps fixing symptoms.The underlying constraint stays where it was.
  • New initiatives keep appearing.Without a clear business case behind them.

Sometimes the problem isn’t the campaign. It’s the landing page. Or the offer, the qualification, the measurement, the follow-up.

You don’t need all of these to need a second pair of eyes.

I look at the whole picture. Then find the next meaningful move.

Denise G. in a white linen top, standing in a sunlit room with one hand on her hip, looking thoughtfully to the side.

Working across digital operations, marketing, websites, funnels and analytics, I kept seeing the same pattern. When results stall, the instinct is to add more: more campaigns, more tools, more meetings, more urgency. The underlying issue often stays exactly where it was.

So I start by finding the actual constraint. Then I decide what deserves action, why, and what evidence would show it worked.

Sometimes the answer is to build what’s missing. But not every business needs a new system. Often the value is in understanding what’s already there, working confidently within it, and making thoughtful improvements where they matter.

More About Me

A way of deciding, not a fixed process. It adapts to the problem and the scope.

After measuring and improving, the cycle starts again with new evidence.

  1. Understand
  2. Diagnose
  3. Prioritize
  4. Decide
  5. Implement
    or advise
  6. Measure
  7. Improve

Decisions backed by actual work.

Client names withheld. Figures rebuilt from the original platform data.

Observed resultQuiz completion rate
Historical baseline2.15%29 of 1,348 sessions
First 7 days after changes5.58%15 of 269 sessions
+166.67%

Increase in weekly leadsReported in a subsequent period following the funnel changes.

Education software, quiz funnel

The numbers were misleading. The real problem was at the final step.

The funnel was attracting visitors, but too few were completing the final step. An analytics event cap was also distorting the reported performance, making the actual bottleneck harder to identify.

I corrected the tracking and traced the drop-off to the final contact form, where the messaging introduced unnecessary friction around a potential sales call. I reframed the form around the personalized recommendation visitors had come for.

The result: Quiz completion increased from 2.15% to 5.58% in the first seven days following the changes.

48.2%lower reported cost per lead in the comparisonObserved result

Financial services, Meta acquisition

The audience’s real concern became the message.

The challenge was to develop an acquisition approach that could compete in a crowded financial services market.

Through customer and market research, I identified a financial concern that mattered to the target audience and developed the campaign angle and messaging around it. The agency’s media buying team brought the strategy to market.

The result: The campaign reported a €41.33 cost per lead, compared with €79.82 in the competing campaign, approximately 48.2% lower reported CPL.

Live campaign results; lead definitions differed between campaigns.

DiagnosisDiagnostic finding

B2B services, lead qualification

The leads were coming in. The budgets weren’t.

The founder raised a recurring concern: leads were coming through the funnel, but too many couldn’t afford the service.

I reviewed the lead data and traced the issue back to the qualification quiz. Prospects could select budgets below the company’s minimum investment and still proceed to the sales team.

The data made the problem clear. Only 12.5% of leads in the lowest-budget segment reached a qualified demo, compared with 26.1% overall. The weakest-performing segment was also the one the offer wasn’t designed to serve.

The recommendation: Introduce a minimum-budget qualification rule directly into the quiz, so unsuitable prospects are filtered before reaching sales.

Instead of simply asking for better leads, we identified the exact point in the funnel where qualification needed to change.

Reconstructed from project evidence; identifying details omitted.

See the portfolio

From thinking it through to making it work.

The cases show the judgment. These show what I build.

E-Cube Total Source homepage: a dark industrial warehouse hero with a forklift, the headline Your Total Source for Forklift Parts, Equipment and Engineering Services, and a Request a Quote button.
E-Cube core services section with three columns: forklift parts and accessories, sales and rentals, and service and repairs.
E-Cube Beyond Supply section introducing project and site solutions, with a View Capabilities button.

Live website B2B equipment and construction

E-Cube Total Source

  • ProblemA supplier with two distinct offers, equipment supply and site works, needed to look credible before a buyer ever made contact.
  • SolutionOne site with two clear paths: forklift parts and services, and project and site capabilities.
  • My roleEnd-to-end architecture and implementation: positioning, structure, UX, and a custom sticky navigation built with AI-assisted code to work around platform limits.
  • ResultLaunched a more credible, professionally structured B2B website that clearly presents the company’s equipment and project capabilities. Following launch, the client reported receiving inquiries through the website, including prospects asking about specific services featured on its pages.
View the live site (opens in a new tab)
Visitor analytics: 432 visitors, up 800% compared with the previous 90 days, with organic search the largest channel at 46.8%.
On-page SEOPage-level optimization of titles, descriptions and content. Visitors rose 800% vs the previous 90 days, with organic search the largest channel. Platform-reported; on-page work was one factor among several.
An n8n automation workflow that creates a lead, checks qualification rules, then logs and routes it with confirmations and internal alerts.
Lead routing automationAn n8n workflow that qualifies, logs and routes leads. Built as a demonstration with mock data.

What people say about working with me.

Original messages, shown as received. Names, avatars and company details are redacted. Select any message to view it in full.

A long message from a former teammate thanking Denise, saying they never had someone like her on the team, that working with her was amazing, and that they learned a lot from her.
Trust and collaborationFormer teammate
Chat thread: agency leadership tells Denise to feel free to take action where she sees fit, and says they are very happy with her input, just what they needed.
Independent judgmentAgency leadership · Performance marketing
Client message: this sounds like a great approach; they like the idea of tracking what is failing to see if there is any consistency, and thank Denise for her attention to detail.
Strategic thinking and detailClient · Photography business
Client email: yes we do work well together and I am so grateful I chose you two years ago.
Long-term relationshipClient · Health and wellness
Manager message: you are doing such a good job on the local team that we are moving you over to the resource team.
Reliability and qualityManager · SEO marketing agency
Messages from a team collaborator, translated from the original Filipino: I just want to say thank you, you helped the team so much, that's why we're sad. Thank you again and God bless. Too bad you didn't get to see the dashboard, I'm really sad. Thank you so much, I learned so much from you! Take care always.
CollaborationTeam collaborator · Performance marketing agency

More messages from clients and collaborators, redacted the same way.

Good work starts with the right fit.

I believe in doing work that matters, with less noise around it. The right working relationship makes room for both.

Where I do my best work

  • Room to take ownership. Trust to make decisions, solve problems, and see things through.
  • Clarity from the start. A shared understanding of what’s needed, what matters most, and when it’s due.
  • A good working rhythm. Clear updates, useful feedback, and conversations when they add value.
  • Space to think. Time to understand the problem, consider the options, and do the work properly.
  • Focus on what moves things forward. Less activity for its own sake. More progress that actually counts.

Where the fit may be different

  • Always-on availability. When the role depends on being constantly reachable throughout the day.
  • Constant firefighting. When priorities keep changing without a clear reason or a conversation about what takes precedence.
  • Unclear ownership. When responsibilities and expectations are left open-ended.
  • Constant back-and-forth. When work depends on frequent check-ins rather than a clear brief and agreed updates.
  • Busy for the sake of busy. When being visibly active matters more than the work being done.

Recurring responsibilities work well when they come with clear deliverables, agreed weekly priorities, and a steady rhythm of check-ins and async updates, not round-the-clock availability.

Work with me.

Open to working together.

Consulting, fixed-scope projects, defined retainers, and ongoing part-time or contract roles with founders, business owners, and hiring teams.

Where I can help

01

Strategy & Diagnostics

Understand the business, its market, and its customers. Turn insights into clear strategic direction and actionable priorities.

  • Market research, competitor analysis, and opportunity identification
  • Ideal Customer Profile (ICP), customer research, and audience segmentation
  • Positioning, messaging, value propositions, and offer strategy
  • Marketing, acquisition, and customer journey strategy
  • Funnel, conversion, and performance diagnostics
  • Strategic roadmaps, campaign direction, and implementation briefs
02

Digital Systems & Implementation

Build what’s needed, improve what exists, and work confidently within established platforms, systems, and workflows.

  • Websites, landing pages, funnels, forms, and digital experiences
  • Existing website and platform management, updates, and optimization
  • Workflow design, automations, integrations, and lead management
  • Digital operations, system configuration, and process improvements
  • Cross-platform implementation, troubleshooting, and quality assurance
  • Documentation, reporting, and ongoing system maintenance
03

Strategic Partnership

Ongoing strategic, digital, and operational support, with independent execution and a clear understanding of business priorities.

  • Ongoing analysis, planning, and practical recommendations
  • Managing existing tools, systems, and workflows
  • Website, funnel, SEO, content, and digital operations support
  • Ownership of defined recurring responsibilities
  • Implementation, coordination, and continuous improvement
  • Documentation, reporting, and process refinement

Working together

Engagement options.

Different businesses need different levels of support. Engagements are part-time, capped at 20 hours per week, and scoped around the work and responsibility involved.

01

Defined Support

From $1,500/month

Reliable support for established workflows, recurring responsibilities, platform management, and straightforward implementation.

02

Digital Operations Partner

From $1,850/month

Ongoing ownership of digital operations, websites, systems, troubleshooting, and process improvements.

03

Strategy & Implementation Partner

From $2,000/month

Research, diagnostics, strategic planning, and hands-on implementation to move priorities forward.

04

Strategic Growth & Systems Partner

From $2,500/month

Cross-functional problem solving, strategic direction, independent decision-making, and continuous improvement.

Monthly starting rates in USD. Scope, deliverables, reserved capacity, and working arrangements are agreed before engagement. Fixed-scope projects and one-off consulting are quoted separately.

Discuss Working Together

No noise. Only meaningful work.

  • Clear scope and ownership
  • Predictable rhythm
  • Async by default
  • Consolidated feedback
  • Explicit reprioritization

Clear priorities. Focused work. Thoughtful communication.

The best work starts with agreed priorities, weekly or biweekly check-ins, and asynchronous communication between them. Recorded video updates are preferred over additional meetings, with progress and next steps kept visible through written updates. Email is the preferred channel for non-urgent requests, leaving most working time focused on research, strategy, analytics, or implementation.

Time-sensitive work is easy to plan for when it’s agreed in advance.

Have something worth solving?

For businesses

Need a diagnosis, a defined project, or ongoing support? Tell me what you’re working through.

Discuss Working Together

For founders and hiring managers

Exploring a part-time or contract collaboration? Let’s see whether the role and working arrangement are a fit.

Discuss a Part-Time or Contract Role